We hear it all the time, we read about it, and we watched him live it.
But what on Earth is "Mamba Mentality" anyway?
Never fear, Kobe Bryant explained it himself as the recently-retired Los Angeles Lakers legend is in the Philippines again for his 2016 Mamba Mentality Tour, Saturday.
"To sum up what Mamba Mentality is, it means to be able to constantly try to be the best version of yourself," Bryant said.
"That is what the Mentality is," he added. "It's a constant quest to try to better today than you were yesterday."
With him leaving the NBA after 20 years, Bryant said that the Mamba Mentality will live on, thanks to younger players that step up to the plate.
Like Kyrie Irving of the 2016 NBA Champions Cleveland Cavaliers.
"I feel great about it, it means everything that I've done throughout my career, it doesn't just stay in the history books. It doesn't just sit on the mantle in the form of trophies and gold medals, it means that the legacy is passed on," Bryant said.
"The fact that he [Kyrie] was thinking about it means that I've done something more than simply win," Kobe added.
The third all-time leading scorer in NBA history likewise shared how the Mamba Mentality all started.
"I came up with it actually during one of our tours," Bryant recalled.
"Because I put the kids through so many drills and clinics and I just thought to myself 'Mamba Mentality' I mean I actually said it. This is what embodies the brand of what we stand for," he added.
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