In a world dominated by Swooshes and three stripes, New Balance is quietly taking its share of the market.
And Filipino fans of the Boston-based company will have more to look forward to as the brand recently launched a new concept store deep in the heart of Metro Manila.
Last week, New Balance opened a shiny new store in Trinoma and the metropolitan-inspired space is the first of its kind in the Philippines.
Tons of products are on shelf in the new store with New Balance's latest performers on deck. Lifestyle-based pairs are also in there led by the new pairs of the X-90 from the Seoul pack.
However, the highlight of the new store opening is New Balance's collection dedicated to the 2018 New York City marathon.
Set for November 4th, the New York City marathon is arguably the world's most popular race, attracting over 50,000 participants.
New Balance has a collection of official gear for the NYC race inclduing four pairs of shoes, two each for the men and women.
New Balance's metropolitan concept store, the first of its kind in the Philippines, is located at Level 2 of the Trinoma mall in Quezon City.