Star rebrands as Magnolia Hotshots for the new PBA season
Paul Lintag on Nov 27, 2017 02:08 PM
New name alert.
Say goodbye so Star and say hello to Magnolia.
The Hotshots monicker will remain for San Miguel Corporation's crown jewel starting in the next PBA season but the team, from now on, is going to be under the Magnolia brand.
The official change was announced Monday at the Ynares Sports Arena in Pasig during a press conference.
"Magnolia as a brand for Chicken has existed since 1973. We have not been big on sports, except for an amateur team. This time, we want to… Magnolia is a heritage brand but it doesn’t resonate with young people," Rita Palabyab, president of the San Miguel Foods Inc. for San Miguel Purefoods Company, said.
"This is our way to resonate with young people. And sports should be encouraged with the young," she added.
This is the latest name change for the franchise following a successful stint as San Mig Coffee when they won four straight titles including a Grand Slam during the 2014 season.
Before that, the team was known as the B-Meg Llamados, captuiring the 2012 Commissioner's Cup.
Of course, the franchise was under the Purefoods name for almost two decades, winning multiple titles with different stars along the way.
"This is a challenge ito sa team kasi every time nagpa-palit ng name, nagcha-champion," team manager Alvin Patriomonio said.
The Hotshots kept most of their core that made it to three semifinals last season led by Paul Lee and Marc Pingris. Magnola added Robbie Herndon via a draft day trade to bolster its line up.
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