LeBron James, Diddy join criticism of H&M over sweater ad
ABS-CBN Sports on Jan 10, 2018 07:19 AM
FILE - BOSTON, MA - MAY 17: LeBron James #23 of the Cleveland Cavaliers stands for a moment of silence for the National Anthem before the game against the Boston Celtics during Game One of the Eastern Conference Finals of the 2017 NBA Playoffs on May 17, 2017 at the TD Garden in Boston, Massachusetts. (Photo by Brian Babineau/NBAE via Getty Images)
LONDON (AP) — NBA star LeBron James, rapper Diddy and other artists have responded with outrage to an advertising image by retailer H&M showing a black child in a sweatshirt with the words “Coolest monkey in the jungle.”
The retailer has apologized and removed the image, but not before the ad was widely challenged Tuesday on social media as being racist and inappropriate.
James posted a refreshed image showing the model wearing a crown. Diddy posted an image with a sweatshirt revised to read “Coolest king in the world.”
@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople🤴🏾👸🏾👨🏾⚖️👩🏾⚖️
Singer The Weeknd, who has a clothing line at the retailer, says he was “shocked and embarrassed” by the photo and that he would end his ties with the company.
The Swedish-based company says it is sorry the image was taken.