Chooks Pilipinas 3x3 out to take Cebu by storm with new conference

ABS-CBN Sports on Jun 03, 2019 03:49 PM
Chooks 3x3 out to take Cebu by storm with new conference
(From L-R) Chooks 3x3 league owner Ronald Mascarinas, Coca-Cola Philippines Modern Trade Manager Ken Lumbao, On-premise Senior Executive) Neil Dizon, Modern Trade Specialist Gabriel Balboa, and Modern Trade Marketing Head Jana Tabuzo (Photo courtesy of Chooks Pilipinas 3x3)

Chooks-to-Go Pilipinas 3x3 continues its quest to grow the young sport of 3x3 basketball in the Philippines.

In this light, the fledgling league is all set to commence its follow-up tournament on June 16 in Cebu.

The new conference, coined as the Patriots' Cup, will feature 12 teams which will all have an option of fielding foreign reinforcements through the five legs.

After the opener in SM Seaside City Cebu, the Chooks Pilipinas 3x3 Patriots' Cup moves to SM Fairview on June 22, SM Muntinlupa on July 6, and SM Megamall on July 13 and 27.

The first conference witnessed 12 teams figure in five legs that had PHP 1, 000, 000 and a ticket to the 2019 FIBA 3X3 Doha Masters at stake.

To cap the President's Cup, the league also hosted the world's first-ever Super Quest that had a prize pool of USD 50, 000 on top of two tickets for the Doha Masters, a ticket to the FIBA 3x3 Challengers Penang, and two tickets to the FIBA 3X3 Challengers Kunshan.

Through that tournament, the Philippines rose from 59th in the world to a peak of 30th last April.

And now, helping the continuation of the quest, Chooks 3x3 has gotten the perfect partner with beverage giant Coca-Cola Beverages Philippines, Inc. (Coca-Cola) signing up as tag team partner.

"Coca-Cola and Chooks-to-Go share the mission which is to do whatever we can to help the country reach the 2020 Tokyo Olympics in whatever way we can," said Coca-Cola Philippines modern trade manager Ken Marvin Lumbao. "And from what we have seen during the President's Cup, Chooks-to-Go has been the one racking up points for the country."

Before this, Coca-Cola had been a staunch backer of Mongolia's 3x3 program that saw the small nation climb from the cellars to become the third-ranked 3x3 basketball country in the world.

"This is indeed a great development not only for us but also for our local 3x3 basketball scene," said Ronald Mascariñas, the founder of Chooks-to-Go Pilipinas 3x3 -the only level seven-ranked FIBA 3x3-accredited tournament in the country.

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