ABS-CBN, UAAP renew partnership
Mark Escarlote on Dec 17, 2014 05:36 PM
ABS-CBN president and CEO Charo Santos-Concio together with UAAP president Carmelita Mateo of UAAP season 77 host University of the East led the 5-year contract signing Wednesday held at Sofitel Philippine Plaza. (Photo courtesy of TJ Manotoc)
The University Athletic Association of the Philippines will remain a Kapamilya for another half decade.
ABS-CBN and the country's premier collegiate league formally inked another 5-year deal Wednesday to continue the partnership that molded varsity players into stars and household names.
ABS-CBN President and CEO Charo Santos-Concio together with UAAP president Carmelita Mateo of Season 77 host University of the East and the league’s Board members led the contract signing held at Sofitel Philippine Plaza.
"ABS-CBN did its part in making the different sporting events really exciting and accessible to the millions of UAAP fans not only throughout the Philippines but elsewhere in the world," said league president Mateo.
The new contract will be effective when the University of the Philippines hosts Season 78.
ABS-CBN started airing UAAP events 15 years ago and the league got a serious shot in the arm on its growth, promotion and reach through comprehensive broadcast.
Part of the extension will have the full commitment of ABS-CBN to feature other sports aside from the popular basketball and volleyball through different platforms. The UAAP has 15 sports disciplines in the men’s, women’s and high school divisions.
“ABS-CBN will be increasing the coverage of the games that we will have. Not just for basketball pati na rin ang women’s volleyball, as you know is doing very well, men’s volleyball and pati na rin ang football,” said March Ventosa, head of ABS-CBN Narrowcast.
“We will keep exploring their game lineup to see which of the sports are worth full coverage,” he added.
ABS-CBN through its sports channel ABS-CBN Sports+Action 23 and Balls HD will again be the home of UAAP while some games will be aired on ABS-CBN Channel 2.
All televised games will also be available via live streaming at sports.abs-cbn.com.
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