Champ Camp and Barangay Liga Launched
Paul Lintag on Apr 18, 2018 06:09 PM
The MILO Champ Camp and the MILO Barangay Liga will target sports development from the grassroots level.
MILO Philippines' champion building takes another step forward.
Actually, two steps.
Targetting grassroots development, MILO Philippines will launch a couple of projects over the next two years.
The MILO Champ Camp will be in partnership with the Department of Education, focusing on the development of elementary school students through the help of skilled youth coaches.
Sports like basketball, volleyball, and football will be the focus however, sports nutrition and health will also be tackled. It's MILO, of course.
The Champ Camp is set to officially start in the next school year.
"Learning continues outside the classroom, and we want to reach out to both parents and kids by providing an interactive glimpse into popular sports," MILO Consumer Marketing Activations Executive Kevin Mauricio said.
"We want to introduce the basics of popular ball sports by offering a hands-on experience to elementary students, and give importance to sports in the child's development," he added.
As second, more ambitious project is the Barangay Liga, where MILO is set to work hand-in-hand with select barangays to elevate their exisiting commuity-based leagues.
For the pilot year, MILO has partnered with 100 barangays taken from pre-existing partnerships. There are plans to expand over the next couple of years.
In this project, barangay courts will be refurbished and modernized to make sure there are facilities more than capable enough to support sports endevours, most of which happen during the summer.
"It's a program that helps bring sports closer to the grassroots level," MILO Sports Marketing Executive Lester Castillo said of the Barangay Liga.
"Through the Barangay MILO Liga, we will partner with barangays nationwide, we will refurbish their existing barangay courts in preparation for their existing barangay leagues. Yun na-indetify kasi namin na barriers from parents for getting their children into sports, kulang kasi ng mga safe places to play. So by refurbishing the courts, ma-encourage nila yung mga anak nila to join sports," he added.
Follow this writer on Twitter, @paullintag8