NBA Philippines draws up new gameplan for financial planning
DRAFTED. NBA Philippines welcomed insurance provider AXA into the family with open arms.
The NBA has found a new coach to help grow the game in perhaps the most basketball-crazy country there is.
The world’s preeminent basketball league announced on Monday a multiyear partnership with insurance provider AXA. “This is a partnership to not only grow the game, but also to promote values that will resonate with Filipinos,” NBA Philippines managing director Carlo Singson said.
AXA, one of the leading life insurance companies in the Philippines, intends to impart financial literacy by way of the country’s most beloved sport. As company president Rahul Hora put it, “We want to use the medium of basketball to drive home two messages – the importance of financial planning and the critical role of coaching in developing a financial gameplan.”
As the first step in the new union, AXA brought over to the country NBA star Brook Lopez.
Lopez, the Brooklyn Nets’ all-time scoring leader, shared his personal take on the importance of insurance during the press conference at the Hard Rock Café in Makati. “For me, I’ve injured myself four or five times and if I didn’t have insurance, I would have been in a lot of trouble. So we all have to have that safety net to protect us,” he shared.
Under the partnership, AXA is set to become a backer of the NBA’s grassroots programs in the Philippines such as Jr. NBA and NBA 3X.