LOOK: NBA 2K League unveils logo

NBA.com Global on Dec 12, 2017 02:09 PM
LOOK: NBA 2K League unveils logo
NBA 2K League logo

NBA press release

NEW YORK – The NBA 2K League unveiled its official logo today.


- The NBA 2K League logo incorporates the colors and shape of the NBA logo and the font of the NBA 2K logo.

- Absent is a human silhouette, which speaks to the inclusive nature of the league and the opportunity for any type of player to try out – young or old, male or female, based domestically or abroad.

- A basketball was selected as the centerpiece of the design as it represents the common thread between all NBA 2K players.

- All 17 teams will unveil their logos later this week.

- The logos were designed by branding agency RARE Design of Hattiesburg, Miss.

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