Jr. NBA goes digital as it enters new decade
"That is one of our key initiatives, to build our presence on the digital side," --- NBA Philippines Managing Director Carlo Singson.
Jr. NBA is back in business and for 2018, it's about to be bigger than ever.
Kicking off a new decade of the youth basketball program, Jr. NBA Philippines has once again teamed up with Alaska, to launch the 2018 edition, Saturday at Don Bosco Technical Institute in Makati.
The Jr. NBA Philippines 2018 will run through May and is expected to hit more than 250,000 participants all over the country.
"This year is our 11th year and we wanna make it bigger and better," NBA Philippines Managing Director Carlo Singson told ABS-CBN Sports.
"Last year we had about 30,000 players and coaches participating and obviously we want to grow that number but we also want to create new digital, mobile, and social content so that more people can benefit from Jr. NBA," he added.
Speaking of the planned move to digital by Jr. NBA, Singson says that their website has been re-launched to accomodate free content.
It should allow basketball enthusiasts, even those who cannot directly participate in Jr. NBA events, to access useful tips and drills.
"A lot more content geared towards players, coaches, and just fans of the game," Singson said.
"So if you're a young basketball coach that has a team and wants new ideas, that will be on our site they can just watch or stream it, potentially even download it. Basically, it's gonna be on 365 days a year. That's the vision for the website, a lot of content is gonna be up. That is one of our key initiatives, to build our presence on the digital side," he added.
Following this weekend's tip off, several coaching clinics will run until March while regional selection camps will go until April.
Finally, a national training camp will take place in May with the main event slated for May 20 at the SM Mall of Asia.
Online registration for Jr. NBA Philippines is now live at www.jrnba.asia/philippines
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