Portland fans latest to woo LeBron with billboard

NBA.com Global on Apr 04, 2018 07:42 AM
Portland fans latest to woo LeBron with billboard
Photo c/o @trillblazin

NBA.com staff report

Roughly five minutes from the Portland Trail Blazers' arena, the Moda Center, there now stands a new billboard meant to entice LeBron James to head West this summer.

The billboard went up at the intersection of NE Broadway and Martin Luther King Boulevard after Blazers fans exceeded the goal started on a Go Fund Me page by the satirical Trail Blazers social media campaign, 'Trillblazin.'

The billboard has an all black background with bold, white text that reads, "LeBron, Dame needs a third option." followed by a hashtag of #BRON2PDX2018. (The "Dame" referred to here is, of course, Portland Trail Blazers All-Star guard Damian Lillard.)

 In mid-March, the minds behind 'Trilblazin' sought to raise $2,000 for the billboard, but thanks to donations from celebrities who hail from Portland, that number was soon surpassed. Tim Brown of The Oregonian has more on the new billboard and what may be next:

A billboard intended to entice LeBron James to sign with the Trail Blazers has gone up in the city of Portland located at the intersection of NE Broadway and Martin Luther King Boulevard.

After the minds behind 'Trillblazin,' the satirical Trail Blazers social media presence and clothing line started a Go Fund Me campaign on March 15 to raise funds for a billboard, Blazers fans in Portland and across the country responded with a flood of donations. That included larger contributions from local businesses like Poler Stuff, Tender Loving Empire, The Athletic and Stumptown Coffee Roasters as well as celebrities who claim Rip City as their home, like comedian Ian Karmel and the rock band Portugal The Man.

Now, the Trillblazin guys may turn their attention to Cleveland.

Similar types of billboards have been launched by other fans, first by a remodeling company in Philadelphia (which put the billboards installed in Cleveland) and also by an attorney in Los Angeles (who had them put up in L.A.). James can become a free agent this summer and many fan bases around the NBA are hoping their team takes a shot at signing him.

The Oregonian reported in March that Trillblazin co-founders Ira Lafontaine and Keith Kunis were open the possibility of putting up transit ads in Portland or, perhaps, a sign in Cleveland near Quicken Loans Arena.

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