"NBA Together" Campaign Launched in Response to Coronavirus Pandemic

ABS-CBN Sports on Mar 26, 2020 05:10 PM
The league is using its vast digital footprint and the powerful voices of teams, players, coaches, doctors and others across the NBA family to launch "NBA Together" - a global community and social engagement campaign that aims to support, engage, educate and inspire youth, families and fans in response to the coronavirus pandemic.

While the coronavirus pandemic has suspended the 2019-20 NBA season, it has not lessened the league's global impact and reach. Over the past week, 20 NBA and WNBA players created public service announcement videos to share important health and wellness information about ways to reduce the spread of the coronavirus. Those videos have generated more than 37 million views across the league's social media accounts.

The league is using its vast digital footprint and the powerful voices of teams, players, coaches, doctors and others across the NBA family to launch "NBA Together" - a global community and social engagement campaign that aims to support, engage, educate and inspire youth, families and fans in response to the coronavirus pandemic.

As part of NBA Together, the NBA family is committed to contributing and helping raise more than $50 million to support people impacted by the coronavirus and community and healthcare organizations providing vital services around the world, which includes the more than $30 million financial commitment already made by NBA and WNBA teams and players to date.

NBA Together is centered on four key pillars that will amplify the latest global health and safety information, share guidelines and resources, and keep people and communities socially connected through digital tools and virtual events as everyone copes with the impact of the pandemic:

1. Know the Facts:

The NBA launched its  Coronavirus Information For NBA Fans webpage, which is updated daily with the latest information in their regions on how they can best protect themselves and stop the spread, featuring infographics and shareable resources with guidance from the CDC, WHO, former U.S. Surgeon General Vivek Murthy and local and federal health experts.

We have produced 20 public service messages to date featuring current and former NBA and WNBA Players. The NBA and WNBA will continue to use the influential voices of players, coaches and legends through public service announcements to inform fans on the best ways to stay safe and healthy in both their body and mind as the world faces the rapidly changing and evolving pandemic.

2. Acts of Caring:

“Acts of Caring” will aim to inspire 1 million big and small acts of kindness to support those impacted, including community and healthcare organizations providing relief.  Using #NBATogether, we will call on players, fans and the general public to share ways they are sacrificing in this time of crisis to support friends, families and communities.  These acts can include teaching virtual classes, buying groceries for neighbors in need and donating supplies to local health centers.  Visit  cares.nba.com/actsofcaring to learn more.

3. Expand Your Community:

“Jr. NBA at Home” – a new, interactive content series – will include daily posts on Jr. NBA social channels and NBA digital properties around the world to provide at-home basketball skills and drills that promote physical activity and character development and can be completed individually and in limited space.  The program features curated content and messages from NBA and WNBA players to inspire boys and girls around the world to stay active in a healthy and safe way.

The program will feature daily posts on the @jrnba social media channels (Twitter, Instagram, Facebook) and NBA digital properties across the globe, and integration with NBA technology partner and mobile basketball training application HomeCourt.

Jr. NBA Philippines Facebook will integrate these content pieces and feature additional videos in the future.
In addition to "Jr. NBA at Home," the NBA will engage education and wellness partners, such as  Scholastic Inc., Discovery Education, and NBA Math Hoops, to promote existing resources for students and parents that have been adapted for at-home learning. NBA personalities and educators will create short virtual lessons that will make learning at home fun.

And in an effort to combat the higher levels of anxiety and stress during these uncertain times, the NBA, in partnership with  Headspac, will provide mental wellness and resiliency resources and tools to encourage fans to be mindful of their mental wellness and the wellbeing of those around them.

4. NBA Together Live:

Every day at 3 p.m. ET (3 a.m. PHT) on the league’s official Instagram account, members of the NBA family, including current and former players, coaches and others, will join live broadcasts for engaging interviews.  Cleveland Cavaliers forward Kevin Love tipped off the series last Saturday, March 21 PHT and we will soon be adding other platforms where we will have daily live content at a set time. 

We will also be streaming classic games every night at 8 p.m. ET (8 a.m. PHT) on NBA social platforms, including Twitter, Facebook, YouTube and Twitch. 

To further help NBA fans stay connected with their favorite players and teams, the NBA continues to offer a free preview of NBA League Pass, the league’s premium subscription-based product, until April 22 (April 23 12 nn PHT).  This complimentary offering features access to full length and condensed replays of all games from the 2019-20 season, as well as an expansive archive of classic games and content. Fans can redeem this free offer by signing into their NBA account through NBA.com or the NBA App on iPhone, iPad, Apple TV, Android mobile and tablet devices, Android TV, Amazon Fire TV, Roku, Xbox One, PlayStation 4 and other supported devices.

The phrase “bigger than basketball” is often used when discussing the efforts of a player or team to make a positive impact in their community. The response to this global pandemic is the epitome of “bigger than basketball” as the NBA looks to do its part to help people across the globe come together and work through these tough times.

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