Even with already massive growth, this is just the tip of the iceberg for ONE Championship
ABS-CBN Sports on Oct 12, 2017 06:13 PM
" We've only just uncovered the tip of the iceberg and it goes so much deeper. We won't stop until 4-billion people in Asia are united under martial arts." - ONE Championship VP for PR Loren Mack
The past few years have been nothing but spectacular for Singaporean-based MMA promotion ONE Championship.
Over the last couple of years, ONE Championship has been largely responsible for the resurgence of mixed martial arts in Southeast Asia, and especially the Philippines.
Earlier this year, the ONE lightweight champion Eduard 'the Landslide' Folayang headlined what would be the most watched MMA show in Philippine history, and that popularity has a lot to do with ONE's presence in social media.
Speaking at the 2017 DigiCon in Manila, ONE Championship Vice President for Public Relations Loren Mack touched on the promotion's social media explosion, saying that the emergence of heroes was a big factor.
"ONE Championship's astounding social media growth over the past three years has been absolutely phenomenal. It has really blown up and you can tell with the way the content resonates with fans. People of all ages and genders are identifying with our ONE martial arts heroes."
"Names like Angela Lee and Eduard Folayang have become incredibly familiar in every household. Personally, I'm blown away by it. I'm not surprised with the success of the company, but when you take a step back and see how far we've come and how much we have achieved in such a short span of time, it never fails to amaze me." Mack continued.
While ONE Championship primarily operates in Asia, with regular shows in Singapore, Manila, Bangkok, and Malaysia, Mack shared that their reach goes way beyond the Eastern Hemisphere.
"Today, imagine the audience reach and influence we have on a global scale. We operate in over 128 countries worldwide to a potential one billion viewers on any given night. That's insane. It's just absolutely massive. People from all corners of the globe, not just in Asia, are able to witness our spectacular live events. We are able to connect with viewers on a human level much more now than ever before."
Not even a decade into existence, ONE Championship's growth is indeed astounding, and moving forward, the promotion doesn't plan on slowing down.
In 2018, ONE announced that they will be holding 24 events across Asia, including four stops in Manila.
"Martial arts is Asia's greatest cultural treasure and it's embedded into our history. Today, martial arts is woven into the very fabric of society in Asia, and it's all due to the tremendous work the team has put in through the years. But while we've accomplished so much already, there is still a lot of ground left to cover. We've only just uncovered the tip of the iceberg and it goes so much deeper. We won't stop until 4-billion people in Asia are united under martial arts." Mack added.