Rain or Shine to debut new threads for next season

ABS-CBN Sports on Jan 23, 2020 02:35 PM
Rain or Shine to debut new threads for next season
(Photo courtesy of Rain or Shine/Phenom Sportswear)

For the past four years, Rain or Shine has been experiencing a changing of the guard, turning younger and younger and embracing the next generation of cagers.

With this, the Elasto Painters have tapped a new outfitter for the 45th season of the PBA in Phenom Sportswear.

Certainly, this is the biggest break for the five-year-old brand so far and is a dream come true for Phenom president Jax Chua.

"We started Phenom Sportswear mainly because basketball is our first love and we wanted to be involved in the game in some capacity.  In God's perfect time and our team's hard work and sacrifice, we were able to achieve our ultimate dream of some day making jerseys for a PBA team," said Chua, who started Phenom in Tayuman, Sta. Cruz back in 2020.

"And such a blessing that of all teams, we were given an opportunity with Rain or Shine, a perennial contender with a winning attitude despite always being the underdog which happens to share our company's same ideals."

Phenom will not be making drastic changes to Rain or Shine's kits, still sticking to a white, blue, and red theme.

What Chua is guaranteeing is that his company will be incorporating new technology in the Elasto Painters' pre-game kits.

"In the meantime, we will be sticking to their iconic design as their jerseys are one of the best-selling PBA jerseys with players such James Yap, Beau Belga, Gabe Norwood, and Rey Nambatac," disclosed Chua.

"But we will be incorporating new designs on their warmers and apparels which will be really exciting."

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