"Healthy" PBA looks forward to banner 2020 season

Paul Kennedy Lintag on Feb 25, 2020 03:12 PM
"2020 we will see better revenues in those areas. We see 2020 as a better year. The PBA is healthy."

The PBA is still dealing with its own set of problems normal for any organization but the league is confidently looking at a banner year in 2020 for its 45th season.

As live attendance continues to dip, the PBA is shifting focus to digital, a platform where they're gaining significant ground after last year.

During the PBA's formal press conference ahead of the 45th season, the league revealed a slight decline in live attendance from the 2019 season.

"Attendance natin nag-decline ng four percent sa venue," Commissioner Willie Marcial said.

"Pero sa social media, increase by 20-25 percent. Lahat ng tao nasa gadgets. Papunta na rin po kami doon sa digital," he added.

The PBA is still looking to solve its issues with live gates but the league's shift to digital is inevitable.

Monetizing YouTube views is one of the things the league is looking at as big games in the PBA carry big numbers online.

"We're trying to monetize now is Youtube. It looks like maraming nanonood satin sa YouTube, especially the last 3-5 minutes ng laro," Chairman Ricky Vargas said.

Live streaming, which is available on the PBA's social media platforms and on its website is also gaining a huge following.

Game 2 of the Ginebra-Meralco Finals in the Governors' Cup drew 3.5 million viewers.

Even with continues decline on live gates, the PBA has confidence of a great year this season. The shift to digital, and other ventures like the D-League and the new 3x3 league are all part of the hope for a strong 2020.

"Medyo stable ang gate receipts natin, pero mababa. Hindi katulad dati. But as we look at our sponsorship for the games, in 2019 the projected was about P51 million. In 2020, nung nag-planning kami, potentially, that can grow over 100 percent in terms of sponsorship, not only in the regular media, but also in social media," Vargas said.

"2020 we will see better revenues in those areas. We see 2020 as a better year. The PBA is healthy," he added.

 

Follow this writer on Twitter, @paullintag8

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