Creamline gets the best of both worlds

ABS-CBN Sports on May 03, 2017 02:02 PM
Creamline gets the best of both worlds
Local volleyball superstar Alyssa Valdez carries a new color.

A surging sea of pink dominated all other colors to mark the return of superstar Alyssa Valdez on home court in the inaugural staging of Premier Volleyball League Sunday before a full gallery at Filoil Flying V Centre in San Juan. 

Pink is the color of Creamline on its maiden foray in Philippine commercial volleyball, the same color Valdez chose to wear in her much-awaited local comeback after her much-talked-about commercial campaign in Thailand and recent participation in the national tryouts held in Davao.

In signing up Valdez, Creamline, an ice cream brand, does not only get the services of one of the country’s most exceptionally talented open spikers. It also inherits her multitude of loyal fans who are one with her in her several constructive activities off the court, and who follow her request that they do not bash other volleyball players or all athletes in general in the social media like it were a royal edict.       

The former Ateneo Lady Eagle, chief architect of Ateneo’s back-to-back UAAP championships, last played locally in Nov. 2016 in the Reinforced Conference of what proved to be the final season of the hugely successful V-League, where she again distinguished herself by winning the 1st Best Outside Spiker and MVP plums.     

She was last seen on national TV cheering the rest of the Lady Eagles she had left behind in their elimination sweep of archrivals Lady Spikers of De La Salle University in the ongoing UAAP. Her face mirrored her hunger to play yet again for her hordes of fans, that is, if she can’t suit up for her school again.     

“I’m raring to see action again,” a beaming Valdez told a sportswriter on her way to the Creamline locker room to change into her pink uniform prior to the team parade ushering in the PVL, the expanded, more streamlined version of V-League, and heralding its official league partnership with Asics. “I’ve played so many games already, in fact, too many to count, but I feel fresh excitement again for my first game for Creamline and for PVL.”     

Mikasa is the PVL official ball.      

Like chameleons, Valdez’s hordes of fans who call themselves Alyfinity adopt the color of the team their idol is playing for. For now it is pink for them. They buy tickets in bulk for every game of the superstar anywhere in Luzon. In fact, the rich among them have even followed her games abroad.      

They are very creative and synchronized in their cheering, even holding up paraphernalia for everyone to see like cutout faces of Valdez and her teammates mounted on extra hard cardboards – and Sunday evening during Creamline’s game against Perlas Spikers, even the face of Creamline part owner Jonathan Ng.      

Ng got his first taste of Valdez’s superstardom when he too was mobbed by cellphone-wielding fans as he attempted to lead her out of the arena after the PVL opening ceremony. It took the intervention of the hefty event security aides before they could get out.      

Despite its first-game defeat, Creamline team manager Sherwin Malonzo said the team’s chance to reach the Top Four is realistic.

“We need extra effort to reach the finals, and it is a bonus if we win the championship," said Malonzo.      

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