Hair care product partners with PVL
ABS-CBN Sports on Jun 15, 2017 12:14 PM
Xyza Soriano (2nd from right) shares PVL Reinforced Conference MVP Alyssa Valdezís shining moments with (from left) Ricky Palou, president of Sports Vision Management Group, and Dino Laurena, head of ABS-CBNís Integrated Sports Division. (Photo by Eileen Kathryn Araza)
Without fanfare, Hair Fairy Dry Shampoo threw its support behind Sports Vision’s inaugural staging of the Premier Volleyball League by supporting the women’s team of the Philippine Air Force called the Lady Jet Spikers.
But for the PVL’s next, the Open Conference slated to start July 1, the innovative hair care product will announce to the world its intent to involve itself in Philippine volleyball for the long term by launching the Hair Fairy-Air Force Lady Jet Spikers.
“The millenials go for volleyball now so that’s where we’ve decided to go,” says Xyza Soriano, owner of White Beauty International, maker of Hair Fairy Dry Shampoo. “And we have decided to give support to a team representing a military unit of the government to level the playing field.”
That means, explains Soriano, that White Beauty International will make available to coach Jasper Jimenez and his highly-competitive squad the same resources the other teams enjoy from their commercial sponsors.
“It is our goal to give the Air Force women the kind of support they need to make themselves more competitive.”
In line with this, Soriano bares that her company had flown back the tall and very promising Dell Palomata from the Visayas to rejoin the Lady Jet Spikers for the upcoming All-Filipino competition of the PVL, a joint event of Sports Vision as organizer, Asics as official league partner, and Mikasa as official game ball.
Besides supporting the Lady Jet Spikers only in the latter part of their campaign in the ongoing PVL Reinforced Conference, Hair Fairy Dry Shampoo, already in the market, also donated the handsome trophies and excellently-crafted medals given out to Cignal Tv, the men’s champion, and the winners of the special awards in the men’s and women’s divisions headed by season MVP Alyssa Valdez of Creamline and Ran-Ran Abdilla of runner-up Philippine Air Force.
Soriano compares the Lady Spikers’ capability to take on the best in the sport if further given adequate backing to the ability of White Beauty International’s hair and skin care and beauty products to compete with those coming from Korea, Thailand, and Japan.