PVL livestream gave us an even bigger audience -- ABS-CBN Integrated Sports head Dino Laurena

Mark Escarlote on Nov 02, 2017 12:49 PM
PVL livestream gave us an even bigger audience -- Laurena
The Premier Volleyball League will be bigger, more exciting and will be brought to a wider scope of audience when the second season opens in the first quarter of 2018.

The Premier Volleyball League’s first season was a resounding success and its three conferences – the Reinforced, Open and Collegiate – drew a huge following not only on the venue and ontelevision but also on digital platform with games shown via livestream carried by ABS-CBN Sports digital arm, sports.abs-cbn.com.

“Napakaganda ng first season natin, beyond expectations,” said ABS-CBN Integrated Sports head Dino Laurena.

“It just confirms that volleyball is already big among the audiences. Kita naman natin from the first, second and third conferences na walang bitaw ang mga fans natin ng PVL,” he added. “We are hoping na we’ll continue to grow it now that we are also partnering and using our barangay clinics. Sana lahat ng tao sa iba’t ibang lugar mas lalo silang maengganyo sa panonood ng PVL.”

A new innovation was also offered to PVL fans in its inaugural year where livestream audience were given the power to choose which angle of the action they want to see with the introduction of multi-camera set up.

This feature boosted the PVL’s popularity that aside from tapping a broader audience base, it brought the league closer to fans through social media.        

“Maganda na nga na sinubukan natin ang livestream kasi alam naman natin, based on our monitoring, na mas nanonood ang mga tao sa kanilang mobile phones. TV, I think, for the most part becomes the second screen eh,” Laurena said.

“We’re very happy with that turn of events also kasi siyempre nu’ng sinubukan natin yang livestream parang kapit nga sa patalim yan eh,” he added. “But in the end it gave us an even bigger audience. Actually habang nagmo-mobile (viewing) sila nagso-social media na rin sila.”

Without revealing what’s in store for the PVL’s second season, Laurena vowed to give volleyball fans an even more exciting viewing experience when it opens in the first quarter of 2018.

“Paplanuhin pa natin yan but we want to make things more fun for the audience,” he said. “I’m sure when we come back there’s a lot that we can offer for our audience not just on TV but also on digital and hopefully also on on-ground, sa events.”



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