SEA Games promo to go full blast next month
Mark Escarlote on Jul 25, 2019 05:56 PM
The promotions requirement that we have are with DBM. So kailangan i-award pa sa ahensya so napakahirap. ‘Yun ang di maintindihan ng tao. Galit ng galit na wala pang promotion but we are going through this government process. Di namin kasalanan dahil [government] budget yan, gagawin namin [yung government process] -- Phisgoc chief operating officer Ramon 'Tats' Suzara
Promotion of the country’s hosting of the 30th Southeast Asian Games will go full blast by next month according the organizer's chief operating officer Ramon ‘Tats’ Suzara.
The Philippine Southeast Asian Games Organizing Committee (Phisgoc), Foundation official said that they are working with the private sector with the biennial meet’s promotional fund still pending at the Department of Budget and Management.
“This is the problem now, so we’re trying to finalize. Hopefully starting next week we will have private groups helping us with the promotion,” said Suzara.
He explained that Phisgoc is still waiting for DBM’s decision on which advertising agency will handle the promotion of the Games, which is scheduled to run from November 30 to December 11.
“The promotions requirement that we have are with DBM. So kailangan i-award pa sa ahensya so napakahirap,” Suzara said. “‘Yun ang di maintindihan ng tao. Galit ng galit na wala pang promotion but we are going through this government process. Di namin kasalanan dahil [government] budget yan, gagawin namin [yung government process].”
With just four months before the Games, Phisgoc is working on tapping the private sector to get the promotion and awareness drive rolling.
“Starting next week, [SM] Mall of Asia is helping us with these LED screens, ilalabas na nila [ang SEA Games promotions],” said Suzara. “We also have a billboard company that is helping us.”
“There are many private companies that are helping us now in the meantime na hindi pa na-release ng DBM yung approval or bidding ng agency,” he added.
The Department of Tourism, according to Suzara is also chipping in for the Games’ promos.
“DOT is also helping, they have shelled out a budget for promotions. So hopefully, nitong August boom na 'yung promotions,” Suzara said.
The SEA Games will feature 530 events across a record 56 sports to be held in venues in Manila, Clark, Subic, Tagaytay, Laguna, La Union and Batangas.
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