Three ways to support the #Puso2019 campaign

Barry Viloria on Aug 04, 2015 06:26 PM
Three ways to support the #Puso2019 campaign
Why not support the Philippines' #PUSO2019 bid with a #dunkfie?

So, in case you haven’t heard, the Philippines is in the running to be the host of the FIBA Basketball World Cup in 2019. In support, the Basketball Federation of the Philippines (Samahang Basketbol ng Pilipinas or “SBP”) is flying to Tokyo this Friday for the final presentation to the International Basketball Federation (FIBA). The country is the remaining contender next to China.

Banking on the country’s social media savvy-ness (we use it 53 hours a week, says a study by UM’s Wave last year!), the SBP is asking Filipinos to support the bid by using the hashtag #PUSO2019. Puso, of course, means “heart” and is figuratively used to define our passion for the sport.

If you think we’re basketball-crazy enough (we at ABS-CBN Sports do, duh) to actually stage this big hoops event right on our native soil, FIBA suggests the following ways on how to support the bid:

Post with puso.

Well, basically, use the hashtag #PUSO2019 in all your posts. Former national team coach Chot Reyes, who heads the delegation with PLDT Chairman and SBP President Manuel V. Pangilinan and boxing champ Manny Pacquiao tomorrow, has an acronym for the term to convince you: P for pride and passion; U for unity; S for social media; and O for “Our time.” “It is our time. It’s going to be more than 40 years in 2019 since we hosted the last World Cup and it’s time for basketball to come home—to our home,” he declared.

Take a #dunkfie.

Click on the hashtag on Instagram and see some of your favorite local sports geniuses pretend-dunking using the dunkfie tool. Unfortunately, the makeshift selfie thingy is on limited edition, so…

Go viral.

Remember the “Ice Bucket Challenge?” Catching it all on video, people literally poured a bucket filled with ice on themselves and challenged someone else to do the same. This worked towards awareness on ALS or Lou Gehrig's Disease, precisely why the SBP thinks spreading #PUSO2019 love is effective. In this case, you get your smartphone, capture yourself on video, state your name and your answer to the question ‘Why should we host the FIBA Basketball World Cup?’, and ask someone else to answer the same question. Say something like, “Because I want to see them 30-plus competing teams playing right here, right now!” We don't know if that still doesn't excite you.


Follow this writer on Twitter: @barrycyrus

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