I GOT THIS campaign focused on active women launched
ABS-CBN Sports on Dec 11, 2015 04:59 PM
The I GOT THIS campaign looks to grab the attention and content for the athletic woman to live her active lifestyle her way.
A new campaign focusing on the active women of today has been launched by adidas Philippines to provide aunthentic, visceral and compelling content across multiple training methods.
Launched late November, the I GOT THIS campaign looks to grab the attention and content for the athletic woman to live her active lifestyle her way.
And they have the perfect ambassadors just to do that.
Kapamilya stars Anne Curtis and Coleen Garcia are included in the lineup for the brand with three stripes. Volleybelles Aby Marano, Melisa Gohing and Charo Soriano are also part of the campaign.
Other notable names from various sporting fields joined adidas as I GOT THIS ambassadors like Cassie Umali of the Lady Volcanoes, yoga and dance fitness teacher Nikki Torres, crossfitters Nickey Reyes and Trasienne Estrada as well as indoor cycling instructors Yessa Yu-Caparas and Rachelle Que.
“We’ve chosen the perfect ambassadors who embody the versatile athletes we want to talk to. These are the women who are willing to take up the challenge, sweat their hearts out, struggle through a tough work out, and still push on. These are the athletes who constantly tell themselves, ‘I got this’. They reach a point where they just want to stop… and decide not to, pushing themselves to be stronger," Brand Communications & Sports Marketing Manager Jen Dacasin said.
These athletes will be the new voice of inspiration for the active woman. I GOT THIS showcases the best and the full SS16 collection offers everything the active woman needs to ensure she can work out to the full and look great doing it.