Leo Messi stars in new "I'm here to create" campaign
ABS-CBN Sports on Jan 14, 2016 04:45 PM
Barcelona's Leo Messi is here to create.
Barcelona's Leo Messi, winner of a record fifth Ballon d'Or, will be at the forefront of the new "I'm here to create" campaign by adidas.
Messi, leading his team to league, cup, UEFA Champions League, UEFA Super Cup and FIFA Club World Cup success as well as in charge of Argentina's finals run in the 2015 Copa America on his way to winning football's top individual award anew, is not just here to win accolades, he's here to create.
"I'm here to create," is a campaign heroing the athletes for whom creativity is their most powerful weapon. It is their unwavering sense of self belief that allows them to create the unexpected, the skills that have never been seen before, but that millions will try to copy. For Messi, that attitude drives him for every goal, every game, and every record that he breaks.
Featuring some of Messi’s most iconic moments – the skills, the goals, and the nutmegs which still haunt players – the new campaign celebrates not Messi’s records, but the moments that he made football fans around the world get out of their seats.
A new film celebrating him has declared that Messi, the ultimate creator, is “not here for the past, for the praise… not here for the celebrations, for the records."
Watch the film below.