Workout Wednesday: Why these new fitness ‘buffets’ rock our socks!
Barry Viloria on Feb 17, 2016 08:52 PM
One pass to access multiple gyms and classes not only here but also abroad? Yes, please. (Photo courtesy of GuavaPass)
Observably, fitness has evolved from being a fad into a lifestyle. And the innovations that continue to emerge to keep anyone in shape just keep coming—from (healthy) food delivery to any new kind of workout inspired by the most random stuff, like Ninja Academy influenced by the art of Parkour and Trampoline Park inclined to teach its members, well, the beautiful science behind trampolines. Speaking of, KFit and GuavaPass, services that allow you to subscribe to as many gyms and fitness studios as possible, have recently touched Philippine soil. KFit announced its availability in Manila in September last year, while GuavaPass just launched here last November. The subscription fee? It’s as if you signed up just for one gym.
Let’s call it a multi-access fitness subscription service for now, the startup business model derived from the fairly successful ClassPass in New York. Basically, you pay for a pass you can use to the broad network of gyms and classes these services keep. It’s like your ticket to a fitness theme park, or a stub to a fitness buffet.
But the novelty doesn’t stop there. These services were made for the modern, savvy fitness enthusiast, as these can be accessed not just on your desktop but through a corresponding mobile app. Through the app, a member can peep over the schedules of classes and the availability of the studios, so it’s easier and more convenient to reserve a spot in whichever class. Gyms include the usual (Elorde, 360 Fitness, CrossFit, Functional Fitness, etc.), and classes offered range from the already popular like yoga and pole, to the new and more exciting like flying trapeze and indoor cycling.
KFit is cheaper at P999/month, compared to GuavaPass at a promotional rate of P1,999 for the same duration. (GuavaPass shall eventually return to its P2,999/month fee.) KFit boasts of more than 200 gym and studio partners across Metro Manila, while GuavaPass keeps it “not after the quantity” at 45 to 50 partners for now.
Originating from neighboring countries, the (young) minds behind KFit and GuavaPass are both optimistic that their services will also tickle Filipinos.
“In the last six months alone, KFit members have reserved over 250,000 reservations. A reservation is made every minute, and customer ratings of KFit activities are at record high of 4.5/5 based on 10,000 reviews and 1.5 million ratings,” KFit CEO and founder Joel Neoh, a Malaysian, reports to ABS-CBN Sports.
“Feedback from customers shows that KFit is attracting both fitness enthusiasts looking to add variety to spice up their keep-fit regime, as well as new fitness consumers who want a local and hassle-free fitness option that does not tie them into a single gym or studio membership.”
GuavaPass CEO Jeffrey Liu, a Singaporean, tells us, “I think the customers in Manila were very happy. Every month, we add studios based on the feedback we have from the customers.”
For the traveler who has difficulty finding time for fitness, KFit and GuavaPass both extend the benefits of their memberships—by allowing members access to their international partners included in their already vast networks. Abroad, KFit and GuavaPass are at the vanguard of this trend along with ClassCruiser and Passport Asia. All these make an interesting fitness horizon to be explored more by Filipinos.