'Mona Lisa' leads Yoga workout for athletic brand
ABS-CBN Sports on Jun 02, 2016 05:31 PM
In line with their new global campaign, adidas held a FitSquad Yoga for Surfers workout last week with adidas girl Mona Lisa Neuboeck.
In line with their new global campaign, adidas held a FitSquad Yoga for Surfers workout last week with adidas girl Mona Lisa Neuboeck at the Uptown Mall in the Bonifacio Global City.
Almost a hundred ladies joined the event.
adidas has premiered a new series of films kicking off the brand’s Sport16 initiative, underlining adidas’ leadership and passion for sports.
The first chapter of films, “I’m Here to Create,” is told through a female athlete’s lens and stars global tennis icon Caroline Wozniacki, WNBA All-Star Candace Parker, supermodel/entrepreneur Karlie Kloss, tennis star Ana Ivanović, soccer prodigy Morgan Brian, DJ Hannah Bronfman, street athlete Robin Arzon and fitness artist Nicole Winhoffer, among others.
“Who I am is not defined solely by what I achieve on the tennis court,” said Wozniacki. “My passions and creativity off the court inspire me to be a better athlete and this film series brings together everything that makes me uniquely me. It is exciting and inspiring to be part of a larger group of women who share this same creative mindset.”
The “I’m Here to Create” film series, created in partnership with 72andSunny, brings to life authentic stories of real female athletes, who show the world the numerous ways in which they embrace creativity to tackle challenges, defy conventions, express themselves and fuel experimentation all in the name of sport.
Wozniacki’s film highlights how her unconventional forms of training fuel her game on the court while Parker’s story centers on her redefinition of motherhood. Bronfman explores her continuous path of reinvention to create the unexpected, Arzon has reinvented herself through sport after an almost near- death experience and Winhoffer re-shapes traditional workout routines to engage broader audiences in sports.
Through “I’m Here to Create,” adidas will empower athletes across the world to declare how they bring creativity to sport and to celebrate those in their life who have inspired them to push beyond the norm.