4 Things You Need To Know about the first HomeCourt store in the PHL
Ceej Tantengco on Aug 01, 2016 04:08 PM
The concept store first premiered in Beijing in 2014, and has now found a home in the UP Town Center.
Sport is at the heart of adidas, and their first HomeCourt store in the Philippines brings you right in the middle of the action. The interactive retail concept first premiered in Beijing in 2014, and has now found a home in the UP Town Center.
Whether you’re an athlete searching for the right playing shoes, a fitness buff scouting for new training gear, or an off-duty sports lover into athleisure fashion—here’s what you need to know.
1. The store mimics the feel of a sporting event.
HomeCourt was designed to give shoppers an athlete’s perspective of a sporting event. The bold Arena Façade and Tunnel Entry will be familiar to anyone who’s been inside an arena, while the high-contrast spot lighting adds an air of drama to the experience. Meanwhile, the changing area called Team Room is modeled after a team’s dugout or locker room.
2. The shoes take center stage.
Unlike previous stores where the footwear line the walls, they’re the first thing you see in HomeCourt. The Shoe Base organizes adidas footwear across sport categories. Boost, check. D Lillards, check. Stan Smiths and Superstars, check.
Keep an eye out the shoe bar, an touchscreen table with all the information about each shoe’s technology, plus a shoe finder to help you pick the right one for your needs.
3. Athleisure heaven, basically.
While HomeCourt is built around the sporting experience, it’s easy to find athletic fashion to wear off the court. The women’s section has a wall devoted to the adidas x Stella McCartney collections, while the men’s section has a good number of on-trend monochrome items.
4. It’s athlete-approved.
Pocari Sweat libero and former DLSU Lady Spiker Melissa Gohing, and University of the Philippines Fighting Maroons Diego Dario and Kyles Lao were at the launch of HomeCourt.
Gohing and Lao both train with shoes from the Boost line to take the stress off their back and ACL injuries, respectively. Gohing praised the spacious store layout, noting that having shoes in the center and the matching clothes positioned at the sides makes it easier to shop.
Dario, who wears the Damian Lillard basketball shoes during his games, joked that finally, there was an adidas store right outside their university. “To be honest, I’ve never seen anything like this before,” added Dario. “I love the locker room concept.”
Lao adds, “I like the design of HomeCourt because as an athlete, it feels like home—but this time it’s not just ours. It’s everyone else’s.”