Pharrell Williams celebrates humanity and diversity in collab with global sports brand
ABS-CBN Sports on Nov 24, 2016 08:35 PM
The collection takes inspiration from the interplay of organic and mathematical forms that can be seen throughout nature.
Continuing their celebration of humanity and diversity across the globe, Pharrell Williams and adidas Originals presents a new installment of the collaborative Hu collection, founded on Pharrell’s vision of connection through love, passion, energy and colour.
The new collection, entitled Hu Holiday, takes inspiration from the interplay of organic and mathematical forms that can be seen throughout nature, blending natural silhouettes with geometric designs and graphic overlays to create a fluid apparel collection with subtle stylistic touches.
In men’s, a range of classic 3-stripes designs are updated with Pharrell’s unique perspective, including tees, sweats, coaches jackets, track tops & pants, and accessories. A simple colour palette is countered with crisp graphic details such as a geometric triangle motif, and all-over prints in Japanese katakana, finished with essential trefoil branding details.
Women’s apparel continues this approach with a range of sportswear pieces reconfigured with contemporary cuts, such as drop-shoulder track tops and extended silhouettes, whilst the geometric and katakana prints are repeated in an asymmetric motif that captures the organic essence of Pharrell’s source of inspiration.
Overall, the latest instalment of Pharrell’s Hu range is a pure continuation of the polymath’s innate fascination with human nature and its power to push creativity to ever greater heights, as well as the very nature of the human race itself — distinct, diverse, and infinitely connected by a deeper, hidden meaning.