Sports brand unveils bold update to iconic apparel collection
ABS-CBN Sports on Feb 07, 2017 08:39 PM
Pure sport function, over trends and form.
With its uncompromising aesthetic and no-nonsense approach to athliesure fashion, a new chapter in the story of an iconic sports apparel collection was launched for Spring/Summer 2017.
Shot by renowned German photographer Juergen Teller on the streets of Berlin, the campaign's lookbook sets the spotlight on the collection’s anti-glamour, no-frills approach to footwear and apparel that transforms classic DNA of EQT into a modern statement of authenticity.
Modelled by a number of faces including Lili Sumner, Valerie Mevegue and Ayaana Aschkar Stevens, the lookbook showcases the entire EQT Spring/Summer 2017 men’s and women’s collections.
Beginning with the past, apparel takes inspiration from the original EQT green colour palette and 90s heritage, blending classic sportswear pieces and bold nostalgic graphics with contemporary cuts and a modern perspective to bring essential adidas heritage into 2016.
Accompanying footwear comes from the range’s first drop releasing worldwide on January 26th, with classic and contemporary models like the EQT Racing 91, EQT Support 93/17 and EQT Support ADV stepping out in the EQT series’ new signature color, Turbo Red. Set against a neutral backdrop of black and white, the result is a bold new aesthetic that encapsulates the unapologetic style of EQT.
Uniting one of the world’s most fearless photographers with an iconic symbol of adidas heritage, set against the gritty backdrop of Berlin, the result is a lookbook that brings adidas Originals back to its roots, championing raw, unadulterated 3-stripes style. Integrity, and nothing more.