Help sustain Boracay's beauty by joining this beach run

ABS-CBN Sports on Mar 03, 2017 02:25 PM
Help sustain Boracay's beauty by joining this beach run
“Boracay has given so much to Filipinos and it is only fitting that we return the favor." -- Jaynalen Redondo of SKY Cable

The annual beach run to help sustain Boracay's natural beauty and rich marine ecosystem returns this April 22 for its 8th year of raising awareness and funds.

For two years now, the SKYathon Beach Run has retained its mission to restore the island’s coral reefs. 

Sky Cable Corporation, in cooperation with the Coral REEFurbishment project in partnership with Boracay Foundation, Inc. is dedicated to support the advocacy on a long-term basis by raising funds to purchase reef nurseries.

“Boracay has given so much to Filipinos and it is only fitting that we return the favor by helping the country’s world-class island remain beautiful. SKY is committed to uphold this advocacy through SKYathon,” Jaynalen Redondo, SKY Cable’s airtime sales marketing head said.

SKYathon returns this year with the foremost running event organizer in the country, Coach Rio, as race partner.

According to a DENR assessment conducted in September 2015, coral bleaching, unregulated diving, and the spread of crown-of-thorns starfish have caused damage on Boracay’s coral reefs. The rehabilitation project can help coral reefs to recover for Boracay to maintain a healthy coastal marine ecosystem.

The highly anticipated destination run will take place on April 22 (Saturday) at the Epic Beach Front (station 2). Gunstart is at 6AM. Aspiring SKYathon runners can choose from a 3K (P500), 5K (P600), and 10K (P800) beach run. A race kit includes a singlet, timing chip, loot bag, and a finisher’s medal. 

Be a hero for Boracay this summer by joining the SKYathon beach run. For more information on registration, interested racers can visit and

Updates are regularly provided in its official Facebook page ( The online registration is open until April 10, 2017. 

Other registration venues include the Boracay Foundation Inc. office located on the 2nd floor of AKY Gasoline Station, Main Road, Manocmanoc, Boracay Island, Chris Sports branches in SM Megamall, SM North Edsa (Main), SM MOA, Glorietta 3, Robinsons Ermita, and D’Mall Boracay; as well as Rudy Project Branches in Alabang Town Center, The Podium Trinoma, SM MOA, SM Cebu, Robinsons Cebu, and D’Mall Boracay. 

SKY Cable Corporation is the first to introduce cable television to Filipinos in 1990. Since then, it has been a frontrunner in technology and cable TV content by being the first to design a highly customized viewing experience among subscribers, and offering the most number of HD channels. Its properties have expanded beyond pay TV. SKY now has One SKY Premium (cable, broadband, and mobile internet unlimited bundles), One SKY Lite (cable, broadband, and mobile internet consumable bundles), SKYmobi (mobile internet), SKY On Demand (video-on-demand), SKYdirect (direct-to-home), SKYcable, and Destiny Cable (cable television).

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