No-dye athletic wear offers stylish, eco-friendly options for athletes
ABS-CBN Sports on May 30, 2017 08:12 AM
The no-dye process saves resources by using materials in their natural color.
In sports, entering “the zone” means channelling out any and every outside distraction that would not serve an athlete well in his or her pursuit of one’s best possible performance.
That’s why in adidas Athletics’ newest range, the Z.N.E. Zero-Dye Hoodie aims to offer athletes premium comfort in an environmentally friendly package to help them find focus as they go from the street to the game.
Created using a no-dye process, which cuts down on harmful emissions during production by using materials in their natural color, the range wants to reflect the purity and vision athletes harness when entering the zone.
By “Find Focus On What Really Matters”, the range extends the concept of finding focus, making athletes conscious not only of their performance, but the environment that surrounds them.
Ambassadors of the range are leading brand athletes like Manchester United midfielder Paul Pogba, American track and field star Tori Bowie, and Chinese tennis player Xu “Coco” Shilin.
The zero-dye range is available at adidas Greenbelt, TriNoma, and Fort. ZNE Hoodie retails at 3,995, while the Shorts retail at 2,995.