LOOK: Shoe pays homage to Filipino tenement basketball culture
ABS-CBN Sports on Aug 12, 2017 12:08 PM
Coach Chot Reyes, along with kids from the Taguig tenement pose for a photo with LeBron James' during the Cleveland Cavaliers star's Manila visit in 2015. (FILE)
Hidden among towering concrete buildings that house over a thousand families in the Taguig tenement is a basketball court that has been witness to the daily struggle —and triumph of Filipino families.
With every basketball game held on the court, the mass housing project comes alive.
This is where Pinoy basketball dreams start, in the cement courts, and in the make-shift backboards found in just about any Manila street corner.
Inspired by the striking basketball environment of the urban structure, Nike released a special, limited ’Manila’ edition of the React Hyperdunk 2017.
This court’s iconic aesthetic is represented by a gray upper and concrete-style midsole packaged into a sleek, low-profile silhouette.
The colors and graphics used on the special edition shoe also reflect Manila’s unique game and competitive playground.
The Nike Hyperdunk 2017 'Manila' is just one of six colorways that give a nod to basketball's global capital cities. The pack also inlcudes colorways inspired by the unique baller culture in cities like New York, Chicago, Los Angeles, Beijing and Madrid.
The Nike React Hyperdunk 2017 ‘Manila’ will be released exclusively at Titan Two Parkade in Bonifacio Global City Taguig on August 19 and on Titan22.com for 6,745 PHP.
Proceeds from the shoe’s sale will be donated to the Tenement to aid in its rehabilitation and to support its various sports programs.