LOOK: Damian Lillard's fourth signature sneaker is here and it's sleeker than ever
It's Dame Time.
When gametime comes, only one thing comes to Damian Lillard's mind.
It's Dame Time.
Taking the challenge of creating zero distractions with the Dame 4, adidas seeks to elevate the importance of all day comfort without losing sight of on-court durability and Damian Lillard’s Oakland grit.
The model is seamlessly designed to eliminate on-court distractions while ensuring sock-like comfort and fastened stability as Dame attacks the opposition. A ventilated mesh upper delivers a new flow on-court, paired with lace cables for a reinforced fit that maximizes breathability.
Full-length cushioning is optimized for ultimate court feel and superior comfort for the everyday hustle. Designed with unique grooves for creating space against defenders, an evolved traction pattern is reworked as a nod to Dame’s quick cuts and hard drives to the basket.
Detailing his life’s journey in the game and capturing his most influential moments on the court, signature time stamps are etched across the lace-band.
The cushioning converges with the outsole, visually treated as a musical waveform that represents Lillard's rapper alter-ego, Dame D.O.L.L.A. and his undying passion for hip-hop.
YKWTII is displayed on the heel as a message to all the doubters, reminding them “You Know What Time It Is.” DAME CERTIFIED is featured on the sockliner with the motto “Patience Persistence Purpose” to further exude Dame’s unrelenting attitude.
Dame 4 is now available for P5995 in http://shop.adidas.com.ph, leading adidas stores, and select retailers.