Sports brand launches state-of-the-art compression gear to help athletes raise their game
ABS-CBN Sports on Jan 04, 2018 11:32 AM
Alphaskin, developed by international sports giant adidas, ditches distractions to help athletes raise their game.
While today’s athletes reach unprecedented peaks of performance, they also require unprecedented levels of focus.
With the continuous need for revolution and development in athletic inner wear to keep up with the world's top athletes, adidas has launched a base layer technology to empower them in training and competition with Alphaskin.
The kinetic wrapped design of adidas Alphaskin eliminates unwanted distractions by moving with the critical areas of athletes in motion.
Unlike traditional base layers, each section of Alphaskin is carefully constructed to match the body’s movements in sport.
By removing unnatural friction between the fabric and skin, athletes wearing Alphaskin are able to fully focus on delivering in training and competition.
Portland Trail Blazers point guard Damian Lillard is already raving about the new gear.
“As soon as I put Alphaskin on, I’m ready to step on the court. I feel locked in and ready to work when I’m wearing it,” he said.
Meanwhile Rob Lee, Vice President of design for adidas Training believes Alphaskin offers athletes holistic comfort never before felt in any base layer clothing.
“After taking a deep dive into their movements, needs and culture, we created a performance layer that keeps up with all of those elements," he said. " [It] was made to enable and move with athletes’ bodies while they compete or train and help eliminate the unwanted distractions of base layers from the past. This allowed us to create a wrapped performance layer that truly dials into the movements of athletes across all sports.”
Alphaskin offers kinetic wrapping in a range of compression levels that suit each athlete’s personal preference.
To join the Alphaskin conversation use #Alphaskin, #adidasph/@adidasph, and visit instagram.com/adidas
The Alphaskin range is available at Php 1,500-5,300, and on the adidas E-Com at shop.adidas.com.ph
To learn more about raising your game and ditching distractions with Alphaskin visit www.adidas.com/Alphaskin.