The new-look 2018 NBA All-Star Game uniforms are here
ABS-CBN Sports on Feb 02, 2018 01:26 PM
Jordan family member and reigning MVP Russell Westbrook will represent his team and the Jumpman in his 7th All-Star Game appearance.
For the first time in league history, NBA standouts will wear the iconic Jumpman on their chest during the NBA All-Star Game.
The Jordan Brand has revealed its first-ever NBA All-Star Edition uniforms that have a sleek, monochrome look to signal a new chapter in the annual showcase of basketball’s best talents.
The Jordan Brand NBA All-Star Edition uniform blends Jordan Brand style with the latest innovation, adding another element of distinction to this year’s game by utilizing a clean black-and-white color scheme featuring individual team logos and a font inspired by Los Angeles street sign typography. The elevated aesthetic “creates a premium look on and off the court,” according to the brand.
Other key design elements include the Jumpman logo, “All-Star Edition” scripted above the size tag and knit tape debossed stars down each side that pay tribute to past All-Star uniforms.
“Jordan Brand has always been fearless when it comes to pushing the boundaries of innovation and style,” said Jordan Brand VP of Design, David Creech.
“The Jordan Brand NBA All-Star Edition uniform embodies that attitude with a distinctive look. Our goal was to combine the street-premium Jordan sportswear feel with Los Angeles style for a jersey that looks just as good on the court as off it. We're excited to see this year's NBA All-Stars represent their teams in Jordan style on the biggest, brightest stage," he said.