SKYathon 2018 returns to Boracay
Andrew Neri, RunRio managing partner, Coach Rio Dela Cruz, RunRio president perform a unity seal with James Dumlao, SKY Airtime and Programming head, Jay Redondo, SKY Airtime Sales head, and Delbert Santos, SKY marketing manager
SKYathon Beach Run is back and bigger on its ninth year with the opening of participation to international runners as it aims for greater awareness to raise funds that would help rehabilitate the reefs of Boracay.
Organizers of the first destination run in the country are excited with this development. “Among the avid participants of the race are foreigners vacationing in the island. To open this to international delegates will elevate the race not just to a fun run but a race that the running communities around the world will look forward to each year,” said Mr. Delbert Santos, a senior marketing manager from SKY.
Set to happen on April 21 at Epic Boracay, it features three categories for runners to choose from; 3K, 5K, and 10K.
SKY plays its part in protecting nature by supporting this initiative. A portion of the proceeds from SKYathon will go to the coral reef rehabilitation program. Other than reef rehabilitation there is also a mangrove planting partnership with the Provincial Environment and Natural Resources Office of the Department of Environment and Natural Resources in the area.
This year SKYathon introduces #LoveBoracay, a call for a turn towards responsible tourism.
Santos said that with the current environmental troubles facing not only the island but also some major tourist spots in the country it’s important for vacationers to keep in mind preserving these natural resources. He said, “This year, besides pushing for the rehabilitation of the coral reefs in Boracay, we’d also like to send out a call to all tourists to take care of the places they are going to. We have to practice responsible tourism so that we can keep the beauty of nature not just for us but most especially for future generations.”
Also back this year is Coach Rio de la Cruz’ RunRio, which will organize event.
“Since it is RUNRIO’s 4th year in participating the SKYathon run, I am glad that we still continue to organize events like this in Boracay island each year. I believe that because of this event we are not only promoting an active and healthy lifestyle to the people, but also saving Boracay island itself,’ said Rio de la Cruz.
Registration is ongoing and can be done online through www.runrio.com or onsite via selected branches of registration partners Rudy Project, Chris Sports, and Olympic Village. The Boracay Foundation Inc. Secretariat in Boracay can also accept registrations.
About ABS-CBN Corporation
ABS-CBN Corporation is the Philippines’ leading media and entertainment organization. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging world-class entertainment programs in multiple genres and balanced, credible news programs that are aired on free-to-air television. The company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for eight channels on cable TV and operates the country’s largest cable TV service provider. The Company also owns the leading cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. In addition, ABS-CBN has business interests in merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, overseas telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development and management, property management and food and restaurant services, and cinema management, all of which complement and enhance the Company’s strength in content production and distribution. The Company is also the first TV network in the country to broadcast in digital. In 2015, it commercially rolled out its digital TV box, ABS-CBN TVplus, to prepare for the country’s switch to digital TV.
About SKY Cable Corporation
SKY Cable Corporation is a leading cable and broadband technology provider in the Philippines, offering an array of innovative and pioneering products with rich content delivered on various platforms. Its products are a showcase of top-of-mind choices among Filipinos: SKYcable, known for its top-notch programming; One SKY, which offers complete entertainment & internet bundle with fiber-boosted broadband, HD Cable TV and mobile internet options; SKYdirect, a direct-to-home television technology that brings superior cable entertainment nationwide; SKY on Demand, an on-demand video streaming and entertainment service allowing content viewing on any screen; and SKYmobi, a mobile pocket wifi service that offers access to SKYcable’s slew of shows even outside the home. SKY Cable is a subsidiary of ABS-CBN, the Philippines’ leading media and entertainment company.