Sports brand unveils travel-friendly apparel for on-the-move athletes

ABS-CBN Sports on Mar 27, 2018 01:44 PM
Sports brand unveils travel-friendly apparel for athletes
The 36 HRS line was unveiled in a star-studded campaign featuring Hannah Bronfman, Garbiñe Muguruza (pictured), Angelique Kerber and top NFL Players.

A global sports brand has unveiled a clothing line designed for athletes on the move, addressing a concern during travel that often went unanswered.

Athletes are constantly moving and their average travel time between games is approximately 36 hours. 

Using that information with additional insights from collaboration sessions with athletes, adidas designers created a travel-inspired collection, built for comfort and competitors on the move.

The 36 HRS line contains the most premium materials Adidas has produced, featuring the first fully primeknit hoodie and pants.

“I am constantly on the move, regularly travelling between countries and continents for matches. Comfort and style is therefore essential for me, so the new adidas Athletics Z.N.E. Primeknit range is the ideal travel companion,” said Garbiñe Muguruza, world class tennis player and one of the women featured in the launch campaign.

The Z.N.E. Hoodie has pre-shaped sleeves which provide additional freedom of movement. 

The breathable material makes for a comfortable travel experience and because Primeknit is light and wrinkle-proof, the hoodie and pants are easy to pack and fold. 

High-level craftsmanship is evident throughout, with quality knitting techniques and premium bonding details providing a blend of aesthetic benefits to the wearer. 

The 36 HRS collection is available, select adidas stores and select fashion boutiques including Commonwealth.

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