Check out the running shoe that's inspired by NASA engineering
ABS-CBN Sports on May 25, 2018 04:12 PM
The sleek runner is inspired by NASA engineering and is designed for pure function.
A global shoe brand has introduced a new technical performance silhouette for those who demand the best in performance, comfort and energy return on runs.
Inspired by NASA engineering and designed for pure function, the SOLARBOOST is a high-performance, lightweight running shoe created using adidas’ best innovations.
Featuring pioneering data-driven Tailored Fibre Placement technology which lays down fibres which feature Parley material content, every single millimetre of the shoe is precisely stitched and constructed.
The result is said to be superior comfort, fit and support in a lightweight form so runners can move confidently at any speed or distance.
Confidence was a key inspiration behind the new franchise.
Knowing that running enthusiasts run to gain self-belief in other aspects of their lives, the silhouette is designed to build this confidence in runners by equipping them with advanced technology.
In the first of its kind to feature adidas Runner’s community members, the supporting Run To Rise campaign is designed to celebrate the peak in confidence and energy that runners experience when they complete their run.
Drawing parallels with the construction of a space-shuttle, in which every part has a unique purpose, every element in the shoe has been maximized for a specific performance-driven function. Weighing only 295g, the new silhouette is 15g lighter than the previous Energy Boost silhouette, reflecting a significant reduction in weight while still delivering on the same superior cushioning and energy return.
Tested by the adidas Runners community in key cities across the world, within a wide range of temperatures and conditions, the lightweight yet durable model features adidas’ most ground-breaking innovations.
“We knew it was time to challenge the status quo of a performance running shoe," Chris Ekman, Senior Product Manager of adidas Running, said.
Ekman added that taking cues from engineering marvels was a huge part in constructing and developing the new sneaker.
"To create a lightweight, supportive and comfortable silhouette for every runner, we took inspiration from the automotive and aerospace industries and discovered Tailored Fibre Placement, a precision manufacturing technology that allowed us to stitch materials together more precisely than ever before," he said.