Dua Lipa, Garbine Muguruza inspire brand to create versatile, stylish workout line

ABS-CBN Sports on Nov 16, 2018 01:08 PM
Dua Lipa, Muguruza inspire brand to create workout line
The Statement Collection offers stand-out looks curated for women who take a diverse approach to training and demand performance wear as versatile as they are.

Inspired by its women’s global collective including Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe Muguruza, adidas introduces a capsule fitness collection designed to support women from sunrise yoga to happy hour HIIT and all the moments in between. 

The Statement Collection offers stand-out looks curated for women who take a diverse approach to training and demand performance wear as versatile as they are.

More than 20 complementary pieces feature in the collection - including bras, tights, jackets, footwear and accessories, which come together to inspire bold training looks from street to studio.

Floral camo and geometric prints inspired by Stella McCartney feature dynamic designs and cooling fabrics for maximum style and performance, whatever the workout. 

The Statement Collection is built around adidas’ three sports bras “All Me”, “Don’t Rest” and “Stronger For It”. Each is engineered to support a range of different body types and training activities, from low to high intensity.

The curation of the collection was inspired by women who take different approaches to working up a sweat, their insights and ideas informed a versatile selection of statement pieces which come together as a distinctive workout wardrobe designed to unleash creativity.

Josefine Aberg, VP of Design for adidas Training, said: “Women are driving the global fitness movement by abandoning routines and embracing a versatile approach to training without skipping a step in style. That exact attitude inspired this capsule collection that covers women from the moment they hit the street through their most powerful sessions of sweat."

"This statement collection has vibrant hues and standout prints that harmonize for the ultimate fitness wardrobe, designed to be as strong and bold as the women wearing them,” she added.

The Statement Collection dropped last October 22 online and in stores last November 1. 

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