Nike launches the most scientific basketball shoe ever made
Anton Roxas on Jan 16, 2019 12:08 PM
The latest innovative sneaker from Nike will release locally on February 17.
Say goodbye to the common shoelace.
On January 16, 2019 at the Nike Headquarters in New York City, the world’s most iconic sportswear brand presented a new platform called Nike Adapt which aims to deliver digitally powered adjustable footwear across both performance and lifestyle categories.
Michael Donaghu, VP of Nike Innovation
“Our vision for the future is called ‘Powered Athlete’ - A world in which products are intelligent. I’m pleased to say that the first chapter of intelligent Nike products and experiences begins today,” said Michael Donaghu, VP of Nike Innovation.
Imagine a shoe that delivers the precise fit you need, when you need it with a push of a button or the swipe of a phone. That’s the kind of revolutionary technology that Nike Adapt presents to athletes and consumers.
The first chapter in this innovation of Nike Adapt will feature the game of basketball.
“We chose basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes. During a normal basketball game, the athlete’s foot changes, and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience,” explained Eric Avar, Nike VP Creative Director.
Eric Avar, Nike VP Creative Director
During the process of creating the shoe, the Nike Adapt BB underwent various tests including using the underfoot lacing to lift 32 pounds of force. It’s as strong as that of a standard parachute cord.
“This was the most tested shoe in the history of Nike Basketball,” revealed Ross Klein, Senior Designer of Basketball Footwear Innovation.
Ross Klein, Senior Designer of Nike Basketball Footwear Innovation
Owners of the Nike Adapt BB will have the ability to customize the fit of the shoe and select not just one setting, but different situations be it warming-up or engaging in the heat of the game via an app which controls the FitAdapt tech embedded in the sole of the shoe.
“The app makes the shoe that much easier to use and allows you to evolve and update your shoe over time,” explained Michael Martin, VP of Nike Direct Product. “But, that’s just the beginning of an incredibly rich robust roadmap of additional improvements.”
Michael Martin, VP of Nike Direct Product
Aside from the power-lacing feature, the app also allows you to change the color of the two lights at the base of the shoe to fit your mood. There are 14 colors to choose from.
Now, of course, part of the meticulous process of releasing the Nike Adapt BB to the world was getting elite athletes to test it out. That is exactly what Nike did when they brought the likes of Kyle Kuzma, Luka Doncic, De’Aaron Fox and Jayson Tatum to the Nike World Headquarters in Oregon to take the Nike Adapt BB for a spin. It was one intense workout that Tatum, the sophomore star of the Boston Celtics thoroughly enjoyed.
“We might have played 5 or 6 games and everybody was going hard. At first, everybody was just going up and down and breaking a sweat, but then, things started to get serious and we’re all competitors, so, we went at it,” said Tatum.
Jayson Tatum, Boston Celtics
Tatum will be the first NBA player to wear the Nike Adapt BB in an actual NBA game when the Boston Celtics play the Toronto Raptors in their upcoming match-up. The twenty year old forward has been known for wearing Kyrie Irving and Kobe Bryant signature sneakers but he already considers the Nike Adapt BB as his new favorite pair.
“They’re now my favorite basketball shoe of all-time,” said Tatum with a smile.