Nike Celebrates Women’s Month with First Ever Hyper Court for Her
ABS-CBN Sports on Mar 11, 2019 04:40 PM
Nike celebrates Women's Month by turning one of its highly popular Hyper Courts in Bonifacio Global City Taguig into a female lead athlete image of Maya Moore – arguably one of the best female ballers in the WNBA to date.Nike has amped up the basketball training experience for Filipino ballers in its Hyper Courts - found in 5 different locations in Metro Manila -- with an upgrade to the on-court digital experience of Nike basketball content.
Officially introduced as Hyper Court 2.0, Nike’s latest version of its on-court digital experience now simplifies the user experience, putting training headfirst and showcasing progression for users so they can earn rewards and the opportunity to sign up for special sessions, events, and tournaments.
In a city where basketball is the pulse of life and access to data and training is limited, Nike’s first ever on-court digital experience unlocks more exclusive HD basketball content to inspire ballers to take their game to the next level.
LeBron James, Kevin Durant, and Kyrie Irving stay on as in-app coaches, but over 50 training drills designed to better hone player skills and bring out the best from each are the new added attractions. Players now have to go through four levels of training, namely: Rookie, Veteran, All-Star, and MVP. The final level needs verification from a Nike coach for users to truly earn the title. Live training sessions and event sign-ups are part of the package, which should inspire athletes to quickly lace up their kicks and head to the nearest Nike Hyper Court.
At the same time, Nike celebrates Women’s Month with a special bow to female ballers. It has turned one of its highly popular Hyper Courts in Bonifacio Global City Taguig into a female lead athlete image of Maya Moore – arguably one of the best female ballers in the WNBA to date. Nike gives female basketball athletes special attention by adorning the surface of one of its two playing courts in Nike Hyper Court BGC with Maya Moore’s image. The WNBA superstar forward of the Minnesota Lynx now rules her court beside the Lakers’ LeBron James in his purple and gold uniform.
The brand’s commitment to female ballers is amplified through an all-female training session tipped off at the new Nike Hyper Court BGC. Over 60 girls learned about the connection of Nike fitness apparel to actual performance as they took part in drills and skills training. A 3-on-3 tournament followed where 25 all-female teams competed for the right to be hailed as Queens of the court of the newly designed Nike Hyper Court. The winning team was rewarded with a complete gear-up session at the nearby Nike Park Fort store.
“Nike has always admired and celebrated the female athlete, always aware of their potential and of the fact that the future is definitely shaped by female empowerment. There is no better time than now to express our recognition of what women have achieved and their potential to be their best selves. By launching Nike Hyper Court 2.0 and a Hyper Court dedicated to Her, we salute women in the Philippines and all over the world. We are excited to see them accomplish great things through sport, and drive change for themselves and their communities,” said Nike Philippines Country Marketing Manager Jino Ferrer.