WINTER IS HERE: adidas x Game of Thrones collab to drop ahead of final season
ABS-CBN Sports on Mar 15, 2019 05:47 PM
Fire (and ice) emoji.
Adidas Running is set to drop the highly-anticipated collaborative project with hit HBO television series Game of Thrones, ahead of its eighth and final season.
Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in pop culture.
Adidas has reimagined the iconic houses and characters of Westeros in sneaker form.
The collaboration features a collection of six limited-edition Ultraboost, each carefully designed to represent the characteristics, colors and details of the heroes and villains to which they refer.
The shoes feature subtle references to the different warring factions of Westeros.
Details include their faction’s sigil on the tongue and motto on the heel tag. House motifs inspired by the show come together to create bold and distinct colorways, the adidas x Game of Thrones Ultraboost silhouettes fuse performance-oriented footwear technology with a striking and cultural visual aesthetic.
Each shoe in the collection features signature BOOST midsole technology for unlimited energy return, a Primeknit upper for lightweight performance, and the iconic heel counter for adaptability and support, as well as a variety of extravagant materials on the shoes.
“Collaborations with franchises like Game of Thrones are part of our DNA. When brands and television series alike are able to move beyond their primary platform and spill into popular culture, we see inspiration," Alberto Uncini Manganelli, General Manager adidas Running said. "The project is yet another example of our open source strategy by which we treat our most iconic silhouettes as a canvas upon which we can tell a story.”
The limited-edition adidas x Game of Thrones Ultraboost will be available exclusively at adidas.com, via the adidas app and at select retailers from March 22nd, 2019.
Check out each design below:
For more information, visit https://www.adidas.com/ultraboost.