Sports brand unveils two seasonal colorways for celebrated running shoes
Alvin Laqui on Apr 11, 2019 05:18 PM
The new colorways feature materials inspired by military and industrial rawness.
Global sports brand adidas has unveiled the PureBOOST GO in two new seasonal colorways, both featuring materials inspired by military and industrial rawness.
Designed for changing direction, the new black with ivy/orange details and clear mint silhouettes showcase the PureBOOST GO’s highly adaptive running experience, alongside new Clima Moisture Management Yarns and a reflective post-treatment for better protection when running at night.
Tailored to a new breed of runner, PureBOOST GO was created specifically to elevate the street running experience. The shoe features an Expanded Landing Zone to provide the agility and adaptability required to explore the city with confidence, combined with adidas’ industry-defining BOOST technology which delivers endless energy return.
adidas also turned its focus on sustainability in product manufacturing, with better efficiency in the pattern production for less waste of material.
Matthias Amm, Senior Product Director, adidas Running, said: “PureBOOST GO is for creators who live in the busiest cities around the world. We want to show them the inviting, social side of street running, the community feeling of running crews and why urban running is such a thrilling sport. All they need is the right pair of shoes, which is our inspiration behind PureBOOST GO and its brand-new seasonal colorways.”
The hero colorway of PureBOOST GO in Charcoal was introduced in August 2018, with the new black with ivy/orange details and clear mint colorways of adidas available to purchase globally on adidas.com and in stores on March 21.